The parts of going viral you can actually control
No growth hacks and no promises about the algorithm. Just the handful of decisions that decide whether a post survives its first wave, and how to make each one on purpose.
The first 3 seconds of a TikTok video
Most videos are not rejected. They are abandoned, in under three seconds, by people who never made a decision about them.
How to read a retention curve
A view count tells you how many people arrived. The curve tells you when they left, which is the only one of the two you can act on.
Finding your own best time to post
Every "best time to post" chart is the average of audiences that are not yours. The method matters more than the numbers.
How many hashtags, and which ones
Hashtags are a classification signal, not a distribution one. Once you know that, the right number per platform follows.
Or skip the reading and score the post you were about to publish.